Andrea’s Radio Interview On Marketing to Women and Values-Based Consumers
My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you,...
View ArticleWomen and Wealth Management: Slow, Steady, Thorough
I was recently quoted in the Wall Street Journal/Dow Jones Newswire on the best approach for reaching women in the wealth management field. Michaela Cavallaro did a great job, with few words, putting...
View ArticleLaptop Gender Wars
What does your laptop say about you? Mine is a black MacBook. Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel? Josh Fruhlinger called me a few weeks...
View ArticleNYT Blog & MP Daily Fix: Marketing to Women, Della Style
I’m quoted in Jenna Wortham’s New York Times blog post, on the Dell/Della brand’s marketing to women efforts. A snippet of my take: Finding the right approach for gender-specific marketing can be...
View ArticleToward A Women-Guided, But Gender Neutral Marketing Approach
Part of my personal mission in marketing to women is to be able to, finally, take gender out of it. I believe that while women will always be the general core market and toughest customers, we are...
View ArticleMarketing to the Recession Era Parent: My Adweek OpEd
All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008. Men and women were requesting more flexible work schedules and deliberately mapping out who does...
View ArticleMy Take: Bridging Old & New with Social Media
Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New. My use of social media is nothing groundbreaking, but perhaps I’m...
View ArticleCar As Mobile Device? Will Younger Gen Buy It?
I was interviewed by Joan Voight for a recent OMMA article about the Nissan Cube. Nissan’s idea with the cute, curved vehicle was to appeal to the much-sought younger generation by using Facebook,...
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When Consumers Get Beyond “Green” Packaging
The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels. In trying to be more...
View ArticleThe Atlantic Conversation
The Atlantic recently published an interview with me that included some good questions on trends and innovation in sustainability. Here’s an excerpt: What’s something that most people just don’t...
View ArticleMy TomPeters.com “Cool Friend” Profile
My conversation with Erik Hansen, covering a wide range of topics, including: my 9 Minds On Marketing eBook, marketing to women trends, my travels and my thoughts on snowboarding.
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